Noah kept it simple in 2014 by having one core objective

May 20, 2022

1 link, 1 thought, and 1 tweet.

Before we start, I’ve got a small question for you:

How can I improve this for you as a reader? Hit reply and let me know!

1 Link To Make you Act

An article from 2014 on Forbes about Noah of appsumo. It is timeless and more relevant than ever today in the creator economy.

1 Thought - Less is more

The last issue was about OKRs. And the importance of focus to reach new heights that you did not expect.

It’s all too easy to have numerous goals that you juggle and end up not hitting any of them. Noah of -Appsumo- kept it simple in 2014 by having one core goal that ties into everything he does. That year, it was to build his email list of his personal blog, OkDork.com, to 50,000 contacts.

Next is figuring out how to hit that goal.

Tyler, part of Noah’s team, spontaneously interjects at this point showing a complicated spreadsheet spanning numerous tabs on how he had planned to hit this goal. He explained that Noah balked when saw this.

Instead, they created one simple spreadsheet with 20 rows that outlined the different channels where they could acquire contacts, from guest posts, to Facebook ads, to online email courses. Each channel had a forecasted reach and a conversion rate, all totaling to 50,000 contacts. As the proverb goes, keep it simple stupid.

Noah dived deeper. He would evaluate each channel on by one, and based on results, he would double down or move on. 

Traction Book, by Gabriel Weinberg and Justin Mares, covers this topic well. They talk about the idea of a critical path, which is the process of finding the right channels to hit your goal fastest.

1 Tweet - How CEOs spend their time 👔 ⏳

How can I improve the Business Builder?

Hit reply and let me know!

- Luqman