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1 Link To Make you Act

The 5Ps of company purpose are much more than a mission statement | McKinsey

How the 5Ps of company purpose help you embed purpose in your company

1 Thought - Business is analogous to organisms

Whenever you are stuck, Google is not always your best resort, nor your hunch.

In the most complex situations think of organisms and draw the analogy back into your business, you will come up with the most creative solution.

An example is from the "Scaling up" book of Verne:

The lowly amoeba can do everything it needs with one cell. (The home-based business is similar.) However, as the number of cells increases, the organism begins to develop subsystems — for feeding, elimination, circulation, procreation, etc.

In order to survive, each cell must be located close enough to a nutritional source and have sufficient surface area to absorb energy and eliminate waste. That’s why a cell can get only so big.

The same is true for companies, only these subsystems (cells) represent the various functions, locations, and business units within the organization (organism).

As these subsystems grow, they must continue to segment, or they become too big and insular and thus experience the problems we see with large bureaucracies. Just as living cells need to be near nutrients, companies need to be close to customers (in terms of locations, product groups, and customer segments).

This drives how companies structure their organizations and establish accountabilities.

To keep things flowing, an organization needs a scalable infrastructure (similar to the blood supply and the nervous system).

When you go from two employees to 10, you need better phone systems and more structured space.

When your company reaches 50 employees, you still need space and phones, and you suddenly also require an accounting system that shows more precisely which projects, customers, or products are actually making money.

Between 50 and 350 employees, your information-technology systems need to be upgraded and integrated. And above that, you must revamp them again, as the organization attempts to tie all systems into one comprehensive database. Otherwise, a simple change of address by a customer can unleash a series of expensive mistakes.

1 Tweet - The importance of Twitter

This is my version of "how to get the most out of Twitter as a business builder" and "how to drive it to its limits".

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- Luqman